Is there an advantage to being a first mover? What drawbacks are there to pursuing a first-mover advantage? Is Tesla pursuing a first-mover advantage with their product launches?

/ Discussion / By

Tesla Case Study

 

Read the Tesla Case Below. Analyze the case by answering three or more of the following five topics and indicate which ones you are responding to:

 

Click here to access the Tesla: Accelerating to Market case study (Fisher & McCabe, 2018)

 

https://nationalu.brightspace.com/content/enforced/69084-MKT602-10241-2401/files/Tesla%20Accelerating%20to%20Market%20Case%20(1).pdf

 

Questions:

 

1. Is there an advantage to being a first mover? What drawbacks are there to pursuing a first-mover advantage? Is Tesla pursuing a first-mover advantage with their product launches?

 

2. Which product, or products, should Tesla focus on? What justifies your recommendation?

 

3. Is the tight association of Elon Musk with Tesla beneficial or problematic? Under what conditions might you change your assessment?

 

4. Is Tesla a technology or automobile firm and does the distinction matter?

 

5. The Tesla Semi is geared toward a very different audience than the rest of Tesla’s lineup. How should Tesla’s marketing strategy differ for the Semi?

 

Requirements

 

Write a Case Study Response (i.e., Report) that is 2-3 pages long answering these questions in your essay response. Please review the rubric as a guide and do not simply write a summary of the case. Make sure you cite any references used (in APA style) and submit your report before the deadline from your instructor. Original work is expected, and grammar and spelling will be graded as well.

 

Length: This assignment must be 2-3 pages (excluding the title and reference page).

 

References: Include 6 scholarly resources.

 

Grading

 

This assignment is worth 10 points and is due on Sunday. For more specifics on how this will be graded, refer to the rubric below.

Tesla Case Study   Read the Tesla Case Below. Analyze the case by answering three or more of the following five topics and indicate which ones you are responding to:   Click here to access the Tesla: Accelerating to Market case study (Fisher & McCabe, 2018)   https://nationalu.brightspace.com/content/enforced/69084-MKT602-10241-2401/files/Tesla%20Accelerating%20to%20Market%20Case%20(1).pdf   Questions:   1. Is there an advantage to being a first mover? What drawbacks are there to pursuing a first-mover advantage? Is Tesla pursuing a first-mover advantage with their product launches?   2. Which product, or products, should Tesla focus on? What justifies your recommendation?   3. Is the tight association of Elon Musk with Tesla beneficial or problematic? Under what conditions might you change your assessment?   4. Is Tesla a technology or automobile firm and does the distinction matter?   5. The Tesla Semi is geared toward a very different audience than the rest of Tesla’s lineup. How should Tesla’s marketing strategy differ for the Semi?   Requirements   Write a Case Study Response (i.e., Report) that is 2-3 pages long answering these questions in your essay response. Please review the rubric as a guide and do not simply write a summary of the case. Make sure you cite any references used (in APA style) and submit your report before the deadline from your instructor. Original work is expected, and grammar and spelling will be graded as well.   Length: This assignment must be 2-3 pages (excluding the title and reference page).   References: Include 6 scholarly resources.   Grading   This assignment is worth 10 points and is due on Sunday. For more specifics on how this will be graded, refer to the rubric below.

Why Choose Us

  • 100% non-plagiarized Papers
  • 24/7 /365 Service Available
  • Affordable Prices
  • Any Paper, Urgency, and Subject
  • Will complete your papers in 6 hours
  • On-time Delivery
  • Money-back and Privacy guarantees
  • Unlimited Amendments upon request
  • Satisfaction guarantee

How it Works

  • Click on the “Place Your Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
  • Fill in your paper’s requirements in the "PAPER DETAILS" section.
  • Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
  • Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
  • From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.