MBA 6011 APUS Strategy Business Unit Business Model Project

Identification of the Strategic Business Unit (SBU) and the Business Model for the Project

choosing your project, this is an opportunity for you to use your current employer, an entrepreneurial idea, an actual business, or an industry you are interested in

( For this project, entrepreneurial idea was selected – please use Government Contracting business  that provides Administrative Management and General Management Consulting Services. )

Be sure to use credible sources to back your statements and cite using APA 7th edition formatting.

These are the topics. Use each as a header in your assignment.

Describe the SBU (1/2 page)

(Describe the SBU(s) for your project focus. The SBU could be an entire firm, a division with sub-SBUs (multiple product/markets, or a single product line. The description should be in-depth enough to allow for analysis through all project sections.)

Response and justification:

Mission Statement (1/2 page max)

(The mission statement may only be available for the parent company and not for a division or focused SBU. If you cannot find a formal mission statement, or if the project is entrepreneurial, state what you believe should be the mission statement.)

Response and justification:

Major Competitors for the SBU. (1/2-1 page)

1. (Identify direct competitors and/or indirect competitors for your project SBU. Describe not only the company, but also the competitor’s product/markets.)

Response and justification:

Overview of Project’s Business Model (1 page)

(Based on the Business Model Canvas sections, sketch an overview of project’s business model (A) Key Activities, (B) Value Propositions, and (C) Customer Segments. The strategic marketing project will expand on other components of the business model throughout the course.

(You should cite any relevant sources for your analysis. This could be based on secondary research, or in some cases, this may be primary research through interview, but again, site sources for the information. If this is an entrepreneurial business, you can analyze the business model for the industry you plan to enter.)

Responses and justifications:

(A)       Key Activities: (Briefly describe the key activities of your project focus.)

(B)       Value Propositions: (Explain the value your project focus delivers to the customers.)

(C)       Customer Segments: (Describe the primary {most important} and secondary target markets served.)

1. Competitive Advantage (1/2 page)

(Overall summary of how you believe this business model will have a competitive advantage.)