Product Marketing Plan Draft

The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. Your Course Resources also gives you a template and a real example of a Product Marketing Plan and student examples to review. The NU Library has put together some resources for you to learn more about market plans in the enclosed video:

 

https://nu.libguides.com/c.php?g=201609&p=1325476

 

Your plan will include the following sections:

Executive Summary

 

Situation Analysis

 

SWOT/TOWS

 

Marketing Strategy

 

Marketing Promotion/Tactics

 

Financials

 

Controls

 

Implementation

 

Resources

 

To get started with your research, you can visit the NU Library’s marketing research guide:

 

https://nu.libguides.com/c.php?g=201609&p=1326621

 

If you need assistance with your marketing plan, please reach out to the NU library.

 

Requirements

Your paper will be 7-8 pages (or it could be longer). In the paper, explain your product and the other 4 P’s: promotion, place, and price. You will receive feedback from the Module 3 draft to complete in Module 4. Original work is expected, and grammar and spelling will be graded as well. If you would like to, you could work on a product/service from your current employment. If you cannot decide what to write on, you can also select a cause and create a fund-raising event for your product. Ask your faculty for help if you are still trying to decide on a topic.

 

Use APA format and 5 references

 

Please note that your Module 3 grade is based on the draft and that it is not a guarantee of a high grade on the final plan. Reviewing your feedback is recommended.


The Product Marketing Plan allows you to select a single product and make an adapted version of that product or create your own product and write a plan explaining how you will market it. Your Course Resources also gives you a template and a real example of a Product Marketing Plan and student examples to review. The NU Library has put together some resources for you to learn more about market plans in the enclosed video:
 
https://nu.libguides.com/c.php?g=201609&p=1325476
 
Your plan will include the following sections:
Executive Summary
 
Situation Analysis
 
SWOT/TOWS
 
Marketing Strategy
 
Marketing Promotion/Tactics
 
Financials
 
Controls
 
Implementation
 
Resources
 
To get started with your research, you can visit the NU Library’s marketing research guide:
 
https://nu.libguides.com/c.php?g=201609&p=1326621
 
If you need assistance with your marketing plan, please reach out to the NU library.
 
Requirements
Your paper will be 7-8 pages (or it could be longer). In the paper, explain your product and the other 4 P’s: promotion, place, and price. You will receive feedback from the Module 3 draft to complete in Module 4. Original work is expected, and grammar and spelling will be graded as well. If you would like to, you could work on a product/service from your current employment. If you cannot decide what to write on, you can also select a cause and create a fund-raising event for your product. Ask your faculty for help if you are still trying to decide on a topic.
 
Use APA format and 5 references
 
Please note that your Module 3 grade is based on the draft and that it is not a guarantee of a high grade on the final plan. Reviewing your feedback is recommended.

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