SU Communications What Evolution Tells Us About Advertising Papers

PART 1

 Advertising by Design – Chapter 4: Building a Brand in the Digital Age.

Instructions for Chapter Summaries

Advertising by Design – Third Edition

After reading each chapter type up a summary, upload a PDF document

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PART 2

  • International Media Communication in a Global Age – Chapter 15: Global Integration or Local Responsiveness?:Multinational Corporations’ Public Relations Strategies and Cases
  • Instructions for Chapter Summaries International Media Communication in a Global AgeAfter reading each chapter type up a  summary, upload a PDF document.Please review the Writing Requirements Below.

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PART 3

  • We’re all in Marketing: We’re All in Marketing: What Evolution Tells Us About Advertising
    Watch the video below and prepare to discuss next class. Write areaction to the video. Use your own experiences and examples
  • https://youtu.be/ZK3c9GCjSx8

 




PART 1
 Advertising by Design – Chapter 4: Building a Brand in the Digital Age.
Instructions for Chapter Summaries
Advertising by Design – Third Edition
After reading each chapter type up a summary, upload a PDF document
____________________________________________________________________
PART 2

International Media Communication in a Global Age – Chapter 15: Global Integration or Local Responsiveness?:Multinational Corporations’ Public Relations Strategies and Cases
Instructions for Chapter Summaries International Media Communication in a Global AgeAfter reading each chapter type up a  summary, upload a PDF document.Please review the Writing Requirements Below.

————————————————————————————————————————————
PART 3

We’re all in Marketing: We’re All in Marketing: What Evolution Tells Us About AdvertisingWatch the video below and prepare to discuss next class. Write areaction to the video. Use your own experiences and examples
https://youtu.be/ZK3c9GCjSx8

 





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