While attending a meeting with the executive staff, the chief marketing officer of the organization presents a proposal to purchase and implement a sophisticated data-mining application.

HIM4650 Decision Support and Quality Management in Health Information Management.

Unit 5 Discussion

DQ1 Data Mining and Privacy

While attending a meeting with the executive staff, the chief marketing officer of the organization presents a proposal to purchase and implement a sophisticated data-mining application. The goal of the application will be to identify high-value customers to determine the most effective marketing tools to get them to do business with the organization. Discuss the implications of this proposal and the effect it could have on customer privacy. How would you assure that the marketing activities of the organization are appropriate and properly balance risks and benefits to the organization?

DQ2 Predicting Performance

Data mining is a valuable tool that can assist in identifying patterns and trends. It can also be a predictor of performance. Using the Zhang, et al., and Stowell et al. articles, discuss the use of data mining as a predictor or indicator of performance improvement.